Advocate/advocacy An advocate is someone who will help you to make your voice heard. Advocacy means speaking on behalf of another person. If you are facing a difficult situation, conversation or phone call, you might ask for advocacy to make sure that your views are taken into account. Many parents find it difficult to speak about their child’s health or disability, even if they feel confident in other settings. This is why Kindred offers an advocacy service which is specifically for parents of children with complex needs.